Darryl & Kim Pierce, Benito Premium Meats Ltd.Benito MB
“CEDF was there for our family when we relocated to open our business. We look forward to dealing with them in the future.”
ImagiNorthern and Uptown Emporium submit proposal to Canada Council for the Arts Strategic Innovation Fund and are awarded with $250,000. CEDF congratulates you on this and look forward to our continued working relationship on advancing Northern Arts and Culture across Manitoba.
Below is the news release shared with CEDF that we want to share with our readers:
NEWS RELEASE: imagiNorthern/Uptown Emporium project awarded $250,000 from the Canada Council For The Arts Strategic Innovation Fund
The Flin Flon Arts Council has been awarded a grant of $250,000 from the Canada Council For The Arts Strategic Innovation Fund to grow the network of artists supported by the ImagiNorthern Strategy and digital infrastructure using the Uptown Emporium model.
The Uptown Emporium began its journey through networking with local artists, leading to the development of the online platform. Today the Uptown Emporium is an e-commerce site, physical storefront, photography centre, and drop-shipping warehouse.
With representation from Flin Flon, Churchill, Thompson, The Pas, and several other communities – the ImagiNorthern network is driving a unified arts agenda in Northern Manitoba. With the Uptown Emporium as a working model, the long term strategy will see physical depots established in a number of northern communities. Supported by a network of “Northern Champions” this project is acting as a conduit between our arts, culture, tourism, economic, and small business sectors.
The Flin Flon Arts Council is honoured to be the recipient of the Canada Council For The Arts Strategic Initiative Fund, as this opportunity will allow both initiatives to take the next steps in this exciting journey: building infrastructure to support artists and makers in Manitoba’s north, strengthening our dynamic communities by introducing economic growth and creating markets for distinct and inspiring goods.
About Uptown Emporium
As a non-profit organization, as one of its many endeavors, the Flin Flon Arts Council initiated the Uptown Emporium project in December 2020 starting as a physical and virtual storefront. Its goal was to provide solutions to the north’s unique challenges and opportunities. The Uptown Emporium’s mission is to expand opportunities in the north by highlighting arts and culture, small business owners, and the tourism sector.
The imagiNorthern team is made up of a partnership between the Flin Flon Arts Council, Thompson Mall of the Arts, Churchill Creative Collective, The Pas imagiNorthern and a network of Northern Champions collaborating to bring Northern Manitoba to the world. Driven by the north and supported by Creative Manitoba and the Manitoba Arts Network, imagiNorthern welcomes others to join our quest.
‘The imagiNorthern vision is just what Churchill Needs right now. We are ready to connect and create.’
Roy Mexted – Churchill Creative Collective
‘The strategy is another positive step toward reconciliation in the north. As a Metis woman, I appreciate the effort and the plan and how it includes the Indigenous People’
Cheryl Antonio – The Pas Arts Council
‘The imagiNorthern strategy will: play a vital role in connecting, fostering and nurturing the arts within the Northern region; Improve the health, wellbeing, and financial security of artists and arts professionals; build networks and partnerships to strengthen the arts ecosystem and the role of arts in society. The outcomes of this endeavor will open the door for future paid opportunities worldwide.
Rose-Anne Harder Executive director, Manitoba Arts Network
‘The Flin Flon Arts Council is grateful for this opportunity to scale up our efforts to actively support more artisans and makers across the North’
Linda Eryou – Flin Flon Arts Council Past President
“The imagiNorthern strategy is an essential building block for bringing strength in unity throughout our Northern MB communities. It will finally enable us to showcase our many diverse artists and their products to a much wider audience benefiting both sides of the Manitoba spectrum.”
Andrea Stephens – Mall of the Arts Thompson
“Our region consists of many artists that are extremely talented, with traditionally few resources to reach an international audience. ImagiNorthern is a consortium of artist supports which will spur economic growth with some of the greatest resources we have in the North – our people.”
Jerome James Conaty Entrepreneur-in-Residence, North Forge
Lyn Brown, Owner/Operator of Pickled Loon Kitchen (PLK) is a new experiential tourism operator and culinary artist whose business offers experiential tourism adventures in and around Flin Flon, MB. She offers immersive adventures, culinary education, catering and foraged food products using plants, roots and trees harvested locally from the boreal forest. Lyn received support from CEDF through the Look North initiative which assisted her in crafting a detailed business plan including costing and pricing her offering, marketing and connecting her to a consultant that created her website, promotional materials and assisted with online presence.
CEDF was pleased to surprise attendees at the Northern MB Tourism Advisory Committee meeting that took place yesterday in Flin Flon with a dinner catered by Pickled Loon Kitchen. This was a boreal foodie experience second to none and CEDF would like to acknowledge the amazing dinner and hospitality that PLK provided. It’s safe to say you blew everyone’s socks off. The menu included: Red clover blossom rainbow trout gravlax with a juniper berry mayo dollop, Wild blueberry beet borscht with sour cream garnished with stinging nettle seeds, Tomato yarrow pate with sesame seed crackers, Dandelion pesto pasta salad, Goldenrod flower cornbread with lambs quarter butter, Fireweed flower cheesecake , Juniper berry banana bread served with goldenrod jelly, rosehip jelly and rose petal butter.
For more information on Pickled Loon Kitchen, please visit their website at https://www.thepickledloon.ca/
What Is Experiential Tourism?
Experiential tourism is a more authentic and immersive form of tourism by which a private tourism business, or destination marketing organization, offers travellers rich cultural experiences and adventures at special environments or locations that allow them to slowly, actively and meaningfully experience and learn the local stories, history, culture, food and geography and see, feel, hear, smell and taste snacks, drinks, farms, trails, beaches, forests, lakes, rivers, valleys, etc. with local guides and hosts.
Communities Economic Development Fund (CEDF) in collaboration with the Northern Manitoba Sector Council were pleased to provide assistance for the Computers 4 Schools (C4S) Manitoba program in expanding its operations to Northern Manitoba and opening a location in Thompson, MB in October 2021. One of the components of the Computers 4 Schools program is the paid internship program that teaches interns aged 15-30 who are paid-to-train and over the course of approximately nine to twelve months, develop skills in technology repairs, warehousing, mentorship, and office administration. CEDF was pleased when a recent graduate of the internship program agreed to an interview on what the program meant for him.
Interviewer: Can you tell us what you were doing prior to joining the C4S program?
Nolan: Prior to entering the program I wasn’t employed and had no external income coming in for myself.
Interviewer: Can you tell us how you heard about the C4S Internship Program?
Nolan: Actually my mom saw the ad on a local Facebook page and I was interested in the program after reading more about it and what it offered.
Interviewer: Can you describe what the program was like? What was most useful and least useful?
Nolan: I didn’t find anything about the program not useful, all the information taught was new information for me as I didn’t have much experience in the areas that training was provided for. I would like to acknowledge Kurtis McLeod, Manager for C4S in Thompson as he was an excellent instructor and mentor and was able to help with any questions I had.
Interviewer: How do you believe this program will benefit you in the future?
Nolan: This program really opened my eyes to all the opportunities that are out there in the area of IT and being a part of this program gave me strength to make the decision to go back to high-school and finish my grade 12 with the intention of continuing my education in an accredited program in the area of Computer Science.
Interviewer: Lastly, what would you say to someone who is considering joining the internship program at C4S?
Nolan: I would say go for it, you have to take the chance and this program has changed my life and could do the same for you.
CEDF would like to thank Nolan for taking time to speak with us and CEDF wishes you nothing but the best in your future. Upon completion of this interview it showcases one of the reasons why CEDF saw tremendous value in being a partner on the expansion of the C4S program to the north. CEDF believes C4S will be in the north for years to come offering services such as an e-waste drop off site, internship training program and provider of refurbished laptops and computers for little to no cost.
For more information on the Computers 4 Schools program, please visit www.c4smb.ca
The 60th anniversary celebration of the Norway House Fishermen’s Co-op was held in Norway House on August 11, 2022 to celebrate the hard work and dedication of many generations of fishermen since 1962.
The event was organized by the Norway House Fishermen Co-op’s board, administrators and staff, who wanted to honour and thank the fishermen, the staff of the co-op and the community and family members who support them. They hosted a community feast, presented awards, congratulatory speeches, had live entertainment which lasted all day and took place in the Norway House Cree Nation Multiplex arena.
Communities Economic Development Fund (CEDF) attended this special event including Chris Thevenot – CEO, Tom Bignell – Fisheries Loans Officer and Kurt Thibault – Loans Officer. “It was a privilege to be invited to Norway House Fisherman’s Co-op 60th Anniversary Celebration. Employing over 200 people through all their operations, the co-op not only provides an enormous economic impact to the area but to the entire region,” said Chris Thevenot, CEO. “It was a way to give back to the community, for the co-op to thank the community because the community supports their businesses,” said Kurt Thibault, Loans Officer. CEDF is a Manitoba Crown Corporation that has lent over $100 million in commercial fishing loans to fishermen across Manitoba since 1993, including over $4.5 million in loans to over 400 fishermen in Norway House between 2008 and 2021.
The fishermen’s co-op has expanded and includes a gas station, convenience store, lumber yard, Charlie Biggs restaurant and it’s Resource Management Technical Department which was built through funding support from Indigenous Services Canada. The co-op owns two fishing stations — the Playgreen Point Fishing Station and the Whiskey Jack Fishing Station near Norway House.
Family members of the fishermen who have deceased were presented with a gift along with retired and current fishers on behalf of the co-op. The presenters acknowledged and honoured the original founding members of the Norway House Fishermen’s Co-op. The fishermen of Norway House have achieved a lot in 60 years. The co-op has supported many generations of local fishermen. It has been so successful that it has expanded beyond that and directly or indirectly employs over 200 people in Norway House.
The entire event was live streamed by Norway House Communications and is available on YouTube
If you’re looking for an amazing arctic adventure, consider Frontiers North Adventures (FNA).
FNA offers a dizzying array of arctic experiences, from traveling with leading scientists to view and photograph the majestic polar bears, to river rafting expeditions and Arctic cruises, to watching the Northern Lights come to life from the observation deck of an official Tundra Buggy.
A family-owned business, based in Winnipeg, Frontiers North Adventures has been working with local communities for the past three decades to create unique, extraordinary experiences for small groups of guests with specific interests in experiential travel, photography, wildlife, culture and adventure. FNA’s experienced crew of adventure leaders serve travelers from around the world.
Sean McCormick, CEO of Winnipeg-based Manitoba Mukluks (MM), says his company isn’t just making mukluks, they’re building a community. MM is working to revive traditional arts by creating business partnerships with elders and local artisans who fashion mukluks and moccasins the traditional way.
The company is also investing in education and employment through a partnership with the Centre for Indigenous Human Resource Development. And for every pair of mukluks sold, the company contributes $1 to a community program of the buyer’s choice.
McCormick credits his success as an Indigenous, proudly Canadian business, to his willingness to collaborate and engage with local communities, and to respect Indigenous people’s history while creating positive change for the future.
Now in its second year of operation, a Salisbury House restaurant in Norway House has become a great success story. The Winnipeg-based restaurant chain, affectionately known as “The Sals”, has been serving quality food to Winnipeggers since 1931. In May 2015, the firm ventured out of Winnipeg for the first time, opening a new 80 to 100 seat restaurant in Norway House.
The restaurant is a profit-sharing economic partnership between Salisbury House Restaurants and the Chief and Council of Norway House Cree Nation (NHCN). The restaurant employs about 40 people from the community and Norway House Cree Nation Chief Ron Evans says the partnership is helping to build understanding and friendship and improve living conditions on NHCN.
These are exciting times for Snow Lake resident Gerald Lamontagne. He and three other partners took ownership of the Snow Lake Motor Hotel in May, 2012, and they are now on the verge of expanding into a brand new motel just a few steps away.
“Our hotel, which has been around since 1949, has been doing great,” said Lamontagne. “It’s a very exciting time for northern Manitoba and Snow Lake in particular, and there are lots of opportunities for entrepreneurs.”
Lamontagne praised the Communities Economic Development Fund (CEDF) for lending much needed support.
“Since we got into the hotel business, the CEDF business loans staff has provided valuable guidance and expertise, especially with our upcoming project. We can’t thank them enough.”
If you’re visiting Churchill and you’re looking for a place to stay, owners David Daley and Bill Dingwall invite you to the Aurora Inn, their 22-room, apartment style suite hotel, open year round.
Daley and Dingwall weren’t always in the hotel business. A few years ago, the Aurora’s previous owners decided to sell, but they wanted to ensure the hotel stayed locally owned and operated. They approached Daley and Dingwall, who they had known for years, to see if they would be interested in buying the hotel.
Daley and Dingwall thought it was an amazing opportunity, and they soon started their research into the financing they would need and other business issues.
“As you can imagine,” said Daley, “buying a hotel is definitely life changing and more than a little stressful, but the Communities Economic Development Fund provided some needed financial assistance, and they helped move our project forward by providing quick responses to the many questions we had.”
Both Daley and Dingwall live in Churchill. They are very proud that their hotel is open year round and that it has created job opportunities in the local community.
Move over, maple syrup – birch syrup has arrived.
That is the key message behind the success of Rocky Lake Birchworks Ltd., a family-run company in Rocky Lake, MB, specializing in the production of birch syrup derived from the sap of Manitoba’s iconic paper birch trees.
Johanna and Alan McLauchlan and their sons, Andy and Peter, have combined their talents to create a successful enterprise that began as a family hobby in 2004.
“We started with tapping 15 trees, then expanding to hundreds more before incorporating in 2009 and selling our product commercially the following year,” said Alan. “Today, we tap over 1,500 paper birch trees, produce more than 500 litres of birch syrup and 32 retailers selling our products across Manitoba, Ontario, Saskatchewan and Alberta.”
Social media has succeeded in making their company a global venture. The introduction of the company’s website and online store has already attracted customers from the US, Europe and Asia.
The McLauchlans believe customers value the quality and uniqueness of their products, all made locally with natural ingredients otherwise unaffected by human activity, making them additive- and chemical-free in farming and production.
“The Northern Manitoba Boreal Forest is our sanctuary,” said Alan. “We enjoy its unique beauty, the peacefulness, the isolation, the birds and wildlife, as well as the abundance of trees and plants one can use to either produce syrup, brew a tea or make natural salves. The abundance of paper birch trees made this the perfect area to choose as a home for our business.”
They encourage other entrepreneurs to consider northern Manitoba as a promising region in which to launch a business. With a good business idea and a commitment to succeed, they are likely to find the other supports they need to start and grow a quality enterprise.
“There are many resource people here – government offices, bankers, accountants, creative designers – who have experience and are willing to help you set up your business for success,” said Alan. “They want to see you succeed. Some offer their expertise for free. Others may charge a fee, though it is money well spent to ensure your business has its best start.”
Now in its 38th year, the Arctic Trading Company is a small business located in Churchill, Manitoba, on the shores of Hudson’s Bay. The company manufactures and sells native-made slippers, mukluks, mitts and gauntlets. They also sell furs and souvenir items, and they collect art from many different First Nations across Canada for resale.
Owners Penny and Keith Rawlings have two main objectives:
“We’ve been supported in our efforts by the Communities Economic Development Fund (CEDF),’ said Penny Rawlings. “CEDF gave us a loan and we are only required to make payments on that loan during our high season, when the tourism business is strongest. We are not required to make loan payments during the off-season, which gives us a lot more flexibility.”
Finding a niche and filling it is a classic recipe for success. That is just what Rodney Forbes did in 2011, when he started Forbes Forest Finds.
Based in The Pas, the company trains people to find and harvest natural products that are sold to other companies. Forbes Forest Finds also offers packaged wild rice, tea blends, dried mushrooms and salves.
Forbes started the company to fill the void created when the Northern Diversification Centre (NDC) closed. NDC was a government-funded business which bought non-timber forest products and taught local residents how to gather non-timber forest products for sale. After it closed, businesses were still looking for product and Forbes decided to fill those orders.
“And now,” he says, “I’m buying and selling product for multiple businesses, worldwide.”
Manitoba forests are a great source of natural ingredients, though the practice requires a trained eye. Forbes travels to various communities, including First Nations, recruiting the help of local residents to get the product he needs for his clients.
Maintaining positive relationships with the various communities is vital to his business, as is good communication with the companies who seek his products.
Forbes says he always wanted to have his own business, so the opportunity to take on this unique challenge proved irresistible – and ultimately, successful.
Geography matters to the product sourcing, but not to Forbes’ business development, thanks to the impact of social media. It has been key to the company’s ability to easily communicate with clients and contractors to ensure orders are filled in a timely manner.
Forbes likes conducting business in northern Manitoba because permitting is quick and efficient, products are plentiful – and it is where he lives.
Looking ahead, Forbes hopes to be buying and selling his product in large volumes, as well as employing more people for gathering product on demand.
Forbes believes determination has been vital to his business success in this unique industry. When he first started his company, Forbes said it was sometimes difficult to get products to market, but perseverance has certainly paid off.
“Without the determination to succeed,” he said, “I probably wouldn’t be where I am today.”
Growing up in The Pas, Jerome Conaty didn’t always have easy access to popular fashion items in his hometown, so he is making sure that today’s generation can easily avoid that challenge.
Conaty owns and operates funkythreadz.com, a retail store offering family clothing and footwear, accessories, lifestyle products and services as cool as his growing clientele will find anywhere.
“We have a wide array of products, everything from skateboards, The North Face outerwear, high-end streetwear brands, athletic clothing and shoes,” said Conaty. “My interest in clothing started in grade school. Then, I noticed that I didn’t have those nice Nikes and Reeboks like some other kids did. I wanted to have – and sell – all the cool stuff that I saw on TV and in movies, things you just couldn’t find up north.”
Conaty pursued his dream, attending university on a scholarship to learn more about launching a business. He saved money from his job at the local mill, while also conducting market research, formulating a business plan and securing start-up funding.
“I got rejected by quite a few bankers before I found one who believed in the process,” said Conaty. “We used the Cedar Lake Community Futures program to get some information on writing business plans and effective questionnaires for market research. Once the funding was in place, we were fortunate to be one of the first to use the Rural Economic Development Initiative (REDI), one we have used twice, the second time when we made the move to purchase a building downtown.”
Funkythreadz has earned a following not only in The Pas, but also beyond the community, thanks in part to the company’s presence on Facebook, Twitter, Instagram and Snapchat.
“Our main customers are from home, but we have become a regional hub store,” says Conaty. “We have customers from Thompson, Cross Lake, Norway House, Snow Lake, Pukatawagan, Grand Rapids, Cormorant, Moose Lake, Flin Flon and Easterville. We have shipped products all across the prairies, Canada and even the world.”
Conaty said creating a competitive business in northern Manitoba is definitely feasible for those who persevere. His company is able to compete with huge sportswear chains and Internet sales, so he knows there is great potential for other business development in the community.
“Choosing this location for my business was all about living and working in my own community,” said Conaty. “Family and friends are here, the cost of living is better than in other places, and the natural beauty of the region just can’t be beat.”
Vale Canada Limited is a mining sector company located in Thompson, employing more than 1,000 people. Its Northern Employment Strategy was developed to create a sustainable workforce model based on attracting and training northern Manitobans. The program has enabled more than 200 employees from 12 northern Manitoba communities to successfully join Vale’s workforce since 2012.
Since founding Nelson River Logging Ltd. in 1992, owners Albert and Jim McIvor haven’t been sitting still. Always looking to grow their business, in their first year, they purchased a wood chipper. Several years later, they purchased a pre-engineered convex commercial steel structure to serve as the base for their business. In 1998, they purchased a delimber and in 2012, they purchased a feller buncher.
They credit the Communities Economic Development Fund (CEDF) for playing a key role in their success.
“They’ve been helping us since the beginning, with everything from the purchase of equipment to consolidating our debt when there was a downturn in the logging industry,” said Jim McIvor. “When we couldn’t get a bank loan to purchase our much-needed building, CEDF was there to help.”
As they are in every northern community, water and sewer services are essential to the health and well-being of Norway House Cree Nation.
“These services are critical to ever member of our community, and we work hard to ensure a high level of service,” said Gerald Slater, former Director of Economic Development for Norway House Cree Nation. “But we face additional challenges, because we are a remote northern community.”
One of those challenges is the repair and replacement of their aging fleet of 22 water and sewer trucks. Slater says they’ve been able to address these and other issues through the support of partners such as the Communities Economic Development Fund (CEDF).
“The understanding and co-operation of our partners has been invaluable,” said Slater. “By working together, we’re able to maintain and improve these essential services to our community.”
Amik Aviation is a 100 per cent owned and operated chartered air service, offering scheduled and chartered flights from St. Andrews to remote First Nation communities, including Pauingassi, Little Grand Rapids and Bloodvein. The company also offers chartered services to anywhere in Manitoba and Ontario.
Owner and operator Oliver Owen had a vision to own an air service and now has four airplanes and a staff of 17. He credits the Communities Economic Development Fund (CEDF) for helping him realize his dream.
“If this fund wasn’t there for Aboriginal members like me, who had a dream to own my own business, I wouldn’t be where I am today,” said Owen. “The fund provided the support I needed to purchase my first aircraft, and later, provided financial assistance for the construction of a hangar and office for my staff and equipment.”
Wally Daudrich, owner and Founder of Lazy Bear Lodge, was a local Polar Bear tour guide who saw the potential of turning two tragic forest fires into a positive experience for visitors to the Arctic. His plan was to create an eco-friendly lodge that would reflect the history and beauty of its surroundings. With construction beginning in 1995 and completion in 2005, Wally says: “It took a long time and was a tough go, but it’s all worth it when we see our guests’ happy faces as they return from a great day of exploring the wonders of the natural Arctic world around us.”
Operating tours in Churchill for almost 30 years, Dwight Allen currently operates the Polar Inn & Suites and Sea North Tours. Erin Greene operates stand up paddleboarding tours in Churchill beluga season through Sea North Tours.
David and Valerie Daley are long time residents of Churchill, with David’s family history going back to the 1950s. Hard work has made their dreams come true with the creation of Wapusk General Store (hand-built by Dave) and Wapusk Adventures Dog Sled Camp.
Wapusk Adventures takes pride in promoting this northern town. In 2005, Wapusk Adventures received both the Manitoba Aboriginal Tourism Award and the Manitoba Hydro Spirit of the Earth Award. They are proud of their Métis heritage and proud of living in the north.
Twenty-five years ago, guide Mike Reimer and professional photographer Dennis Fast were flying north up the coast from Churchill, Manitoba to look at a few tumbled down shacks near the mouth of the Seal River. They were hoping to find a spot for a lodge. They did, and the rest, as they say, is history. A history that goes back on Jeanne Reimer’s side of the family for close to 100 years in northern Manitoba; and which now includes four luxury eco-lodges, three of which are located deep in the heart of polar bear country on the Hudson Bay coast. Providing an opportunity to experience the Arctic across a variety of seasons, Churchill Wild is committed to delivering an authentic Arctic experience to guests, while minimizing the impact to the environment.
Founded in 1987, Frontiers North is a family business that has been operating in Canada’s north for three decades, delivering unique itineraries and amazing experiences to travelers from around the world and growing the company into an internationally-recognized eco-tourism operation. Founders Lynda and Merv Gunter received the 2014 Canadian Tourism Lifetime Achievement Award.
The Gift of Art, art gallery and gift shop, owned and run by First Nations artist, Jasyn Lucas. A member of the Mathias Colomb Cree Nation, Jasyn was born in Flon Flon Manitoba, and raised in Thompson Manitoba. In 2007 he chose to dedicate all of his time to a career as a visual artist and painter. He mainly works with Acrylic on canvas, both hand painted applications and Airbrush. Jasyn works out of Thompson Manitoba, and continues to travel doing shows all across the country.
The great tradition of fishing has long played an integral role in Indigenous culture and a group of northern Manitobans are working together to make sure that practice benefits fishers and their communities for years to come.
Established 55 years ago, the Norway House Fishermen’s Co-op is an organization of 50 members, all of whom are Norway House First Nation who were born and raised in the community. The majority come from a long line of successful fishers, learning their craft through family ties.
“Many, if not all of our members are multi-generational fishers,” said the Co-op’s president, Langford Saunders. “They started commercial fishing at a young age, helping their parents, uncles or siblings in their harvesting activities.”
Saunders says the co-operative’s members harvest nearly a million kilograms of whitefish and pickerel annually in their work in the north basin of Lake Winnipeg and Playgreen Lake. It is the largest single commercial fishing operation in Manitoba.
He says Norway House Fishermen’s Co-op is the result of the commitment of its members and a shared desire to work together to succeed.
“You have to have heart,” said Saunders, about achieving business success in northern Manitoba. “You have to want to make it work, because no one is going to give it to you. You must be dedicated and willing to work hard.”
Proud of their heritage and the opportunity to strengthen their organization and the region’s fishing industry, Co-op members enjoy a workplace like no other.
“I have freedom – everything is close by, such as the wilderness and nature all around,” said Saunders. “These are things that many people in large cities pay a lot of money to see, yet we live it every day.”